Friday, April 18, 2014

Jewelry Business Tip: Create a Customer-Friendly Website


Creating a website that not only generates sale but also delivers an excellent shopping experience is a must for jewelry retailers and wholesalers. Whether you own a physical retail store or focused only in selling your jewelry online, a customer friendly website will surely encourage customers to purchase your products and subsequently recommend it to their peers.



While jewelry websites vary in design and functionality, there are certain characteristics that make an online store efficient and ultimately successful. Below are some of the things that make a successful wholesale jewelry website.


1.    Make it easy to navigate around your website
A lot of jewelry sellers want to add a lot of features in their website in an attempt to make it more interesting to buyers. However, this course of action often leads to complicated and intimidating processes that usually turn off prospective buyers.

To avoid losing your customers, try to make your processes simpler and easier by:
•    Keeping your layout clean
•    Categorizing your products
•    Having important pages like "About", "Contact Us" and "FAQ"


2.    Easy checkout/payment process

One way to simplify checkout process is to use a virtual shopping cart that they can use to collect different items before paying. Make sure that your website allows different modes of payment like debit cards, credit cards or online money transfer. This way your customers will be encouraged to come back next time they want to buy wholesale jewelry online.

3.    Keep Your Content Short and Simple
Most online shoppers do not have lengthy content and they focus on keeping their website in keeping it visually appealing. Do not over stuff you website with keywords and use high quality photos when uploading content on your website. When it comes to writing description, remember to include all the information that your customers will need like color, sizes, materials, cut, etc. Avoid using jargons and unfamiliar abbreviations.


These three characteristics will surely attract buyers and will let them enjoy shopping jewelry from your online store. Now, take a look at your website and see if you have a customer-friendly site. Need more tips? Check back for more here at CeriJewelry Blog.



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Friday, April 11, 2014

Is Jewelry Business For You? 3 Questions to Ask before Taking the Plunge

A lot of women have seen jewelry business as an opportunity to be their own boss and earn some money while doing something they really love. But if we're going to look closer, shifting from being an employee to being an entrepreneur isn't that easy. It takes passion, patience, resilience and a lot of perseverance to succeed in this industry. So the only question that matter is, are you really up for the challenge?




Before you dive into starting your own business, it is important to determine first if you have the characteristics to become successful in selling jewelry. Although we must also acknowledge that nothing can not be learned as long as we have the determination to go through it, there are also some traits that must be there to get you started in this industry. Not all people is cut out to be become an entrepreneur so it's important to ask yourself if you really have that x factor to become a successful wholesale jewelry seller.

Am I passionate enough about Jewelry?

The first few months of establishing a jewelry business would be a lot of hard work. If you are not prepared enough to face these, you must become suddenly overwhelmed by all the tasks that you have to fulfill. Being passionate about your craft gives you inspiration you need to give your business a good head start and it also gives you the strength to go on especially when things don't go as well as you plan it to be.

Am I ready to handle risks?

 Giving up your eight to five job is like going out of your comfort zone. When you become an entrepreneur, you will no longer be able to enjoy all the benefits you enjoyed as an employee. This means you have to be mindful about your taxes, your own health care provider, among many other things. You may even have to give up some of your time for the family and for personal leisure. Are you sure they can understand? Are you willing to make some compromise? Sit down and consider these things before engaging yourself in jewelry business.

Do I have the energy to take on different roles in the business?

When you are just starting your wholesale jewelry business, you will handle different functions from ordering inventory, putting up a display, welcoming customers, to handling the checkout counter. Although you can always hire people to help you in running your store, there will still be a time that you will be forced to wear different hats just to keep your business functioning properly.
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Friday, April 4, 2014

Tips on Ordering Wholesale Jewelry Online

Internet has made everything convenient not just for consumers but for the entrepreneurs as well. Instead of transacting over the phone, or going to different store to order supplies and inventory, you can now conveniently select and order different items and have it delivered right on our doorstep.



As jewelry seller, ordering online may be a great idea. Aside from the convenience, ordering from an online wholesale jewelry store also allows you save money on bulk orders. It also gives you a head start by giving you more options and giving you the latest line of jewelry that fit well with the current trend or season.

To help you make the most out of your wholesale jewelry shopping online, here are some few reminders.


1. Have a to buy list

Shop like the way you would if you’re shopping on a physical store. List down the things you want to include in your collection and think of how your customers will respond to those items. Read blogs, fashion articles, brush up celebrity magazines to refresh your mind about what’s in and what’ out. This will significantly save your time and ensures that you won’t forget anything important.

2. Get to know the online stores first

If you’re careful when making business face to face, be extra cautious when shopping online. Ask for recommendations, read reviews, and examine their website before making any transaction. You can also try calling their customer support to inquire about the things you must be concerned about. The way they respond to your inquiries is a good indicator if you should trust your account details with them. If you see red light flashing in your head, proceed with caution.

3. Make sure your billing address are accurate

If someone else is writing it down for you, make sure they got it right by letting them read to you your address and contact information. The last thing you want is to have your inventory delivered somewhere else especially. Timeliness is important in business so double check everything.

4. Be mindful about your orders

If you want to keep your inventory updated, you may need to order different sets of inventory on a specific season or month so no need to stock up specific item. Unless you’re sure that you can easily clear out those items before the new season kicks in, try to order just enough of everything.

Do you have any question about buying wholesale jewelry online? Write it down on the comment box and we’ll do our best to help!

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Friday, March 28, 2014

[Part 2] Ways to Get More Customers for Your Online Jewelry Store

In our previous post, we talked about how important it is to create a trustworthy website to draw more people into your online jewelry store. We also gave you quick tips on how to look at your website from your customer’s point of view as well as the importance of creating engaging content for your wholesale jewelry store.

jewelry
Image Credit: flickr


In the second part of this article, we’re giving you four other things that you can do to draw more traffic to your online store and get them to fill their shopping carts.

  1. Tell them who you are

People are more likely to trust other people more than brands or companies. Make your brand more relatable by putting up an impressive About Us page. Include a quick history of your company and a short background about your brand.

If you want, you can create a short feature about your qualities as a jewelry seller or maybe a short video about different people in your team. Don’t forget to make it witty or even funny to create an impression to your audience.

  1. Show what other people say about you

Make your site more reliable by displaying positive reviews about brands. Dedicate a special area of your website where you can post reviews or testimonials from those who purchased from your website. Include photos or screen captures of their letters or comments and write a short feature about that experience. It’s a great way to establish your brand as well as to promote your jewelry collection.

  1. Secure your website

With different scams happening online, it’s important to assure your potential customers about the safety of your website. Include security badges or certificates and post it in prominent area of your web page so it can be easily seen by your clients.

You can also hire a professional who can maintain the functionality of your ecommerce site to avoid the hassle of website errors and transaction mistakes.


  1. Put up a blog and keep it updated
Build a steady following for your brand by creating a blog that features tips, industry news or product highlights. Share it through your social media handles and encourage people to share or comment on your post. This is also a great avenue to promote your products and promos in your website.

There are a lot of items that can be added on this list but the things we have mentioned above as well as on our previous post will surely help you become successful in selling wholesale jewelry online.

Got more questions? Write your comments below and we’ll get back to you as soon as we can.
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Friday, March 21, 2014

[Part 1] Ways to Get More Customers for Your Online Jewelry Store

Opening an online wholesale jewelry store may be ideal for aspiring jewelry sellers or designers who wish to make it big in jewelry business. But with ongoing competition, bringing your jewelry store to the top has become more than just building websites and uploading eye-catching images.

jewelry-shopping


Online scams, malware and poor customer service made a lot of shoppers weary about shopping online. Once they feel unsafe about shopping from a particular website, it becomes easier for customers to abandon the shopping cart and move on to the next online seller. Because of this, gaining people’s trust and confidence has become more essential in creating a profitable online business.

But how do you really separate yourself from the wannabes? How can you experience breakthrough from just being a start up online wholesale jewelry store to a successful jewelry seller?

In this two part blog, we’re going to give you tips on how you can bring more customers in your online jewelry store just by building a reliable and trustworthy online store.

1.    Think like your customers

If you really want to make it big, you should start with a competitive website that can engage visitors and encourage them to click the purchase button. Look at your page from the perspective of your customers and think about the things that they are looking for in a jewelry seller.

Do you see a trustworthy website? Would you trust your personal details with this company? Do you see yourself buying the items that are featured in your website? If you want to get better feedback about your website, you can also ask your friends or business partners to give you honest to goodness opinion about your business.

2.    Use engaging content

Introduce your company to potential customers by writing impressive contents. Write short highlight and description for each of your product and remember to use keywords that best describe your items.

If you are selling different types of jewelry, you should also write short description about each collection to give your readers an idea on what to expect about your products.

Check your content for typographical and grammatical errors. A website that is full of crappy contents looks unprofessional and will most likely turn off anyone who visits your website.
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Friday, March 14, 2014

Tips on Selling Slow Moving Jewelry Inventory

If you have been in wholesale jewelry business for a long time, you must experience having an item that refuses to budge for weeks or even months. Unsold jewelry that is sitting on your display, longer than it should be, would affect your cash flow and may even create a negative impression about your business.




Fashion trends come and go. And failure to differentiate trends from fads can surely contribute to the pile of slow moving items in your jewelry display. Fortunately, there are effective ways to clear out your inventory and get rid your store of out of fashion accessories and jewelry.

Here are some effective ways that will help you sell slow moving items.


1.    Sell it by bundle


Pair best selling fashion ring with slow selling bracelets to create a combination that is more likely to appeal to your customers. Bundle up different jewelry pieces and adjust your price accordingly. Put this on a special section of your store and hang an attractive sign to let everyone know about your offer.

2.    Switch location of your jewelry display

Sometimes a change of location can help people appreciate your product better. Put it near the counter to allow last minute shopping or put it on the more prominent area of your store, so they won’t have to compete with other items in your store.

3.    Put it on a sale bin

Do you want to sell it as fast as possible? Put up a sale bin and mark it with 50% off sign. Budget savvy ladies will surely pick up your promo. Some bargain hunters also prefer to buy off season products to save money so don’t be afraid to include unsold items from previous seasons. Don’t forget to put a red sticker to avoid confusion.

4.    Give it as a reward to loyal customers

Put it in an attractive paper bag or jewelry box and give it as a reward to your loyal customers. It’s a great way to connect with your buyers while making a way for new set of inventory. Use this opportunity to get reviews about your products or to get useful feedback from your frequent shoppers.

As we welcome a new season, it is important to rid your store of the items that will no longer fit your customer’s needs and wants. Find more ways to sell jewelry on our next blog posts.


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Friday, March 7, 2014

How to Get More Women to Visit Your Jewelry Store

Women are fashion industry’s biggest target market. And if you’re a wholesale jewelry seller or retailer, it is important to learn how you can personally connect with the female audience and effectively invite them inside your store.




As a startup entrepreneur, you might think that selling accessories that look pretty or stylish for women is enough to capture their attention. However, if you want to establish a better understanding of your market and create a more fruitful relationship with them, creating a better strategy is a must.


Here are some marketing tactics that will especially appeal to women.


1.    Present your items more visually


Women are drawn to something that catches their attention. So instead of just creating a half-hearted jewelry display, try to create something that will tickle their imagination. Focus on the design of your packaging and pay attention on the way you create your promotional materials like leaflets, jewelry tags or posters.

If you’re into social media, effectively capture women’s attention by posting visually appealing images of your jewelry. Keep your photos clear and easily relatable to keep them hooked about your brand.

2.    Be more inspiring


Give value to your advertising by creating contents that empower women not just to look better but to do better. Instead of focusing on beauty, try to highlight other important traits of women and encourage them to live a meaningful life. This way, your women will be mostly likely to trust your brand and will instantly feel that you understand what they are going through everyday.

3.    Give her extra convenience


Women are often busy juggling roles as a mom, a wife and a career woman. A little effort to make their shopping more convenient will surely go a long way. Keep your jewelry store clutter free and your display easy to access. When they notice the little difference you make for them, they will be likely to stick around and recommend your brand to more women.

Diamond might be women’s best friend but if you fail to prove to your customer that you are worth their time, they will surely move on to the next jewelry store. Keep your brand interesting and effectively drive women into your business.
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Friday, February 28, 2014

Guides on Pricing Your Jewelry

When it comes to selling jewelry, price is one thing that even wholesalers or retailers should always consider. The way you price your jewelry can not affect not only your sales but your company image as well. While most people believe that selling wholesale jewelry at a low price can help make more sales, this has not always true. 


photo credit: freshvintagestyle | Flickr

When people are shopping for jewelry, price is a great factor that makes them decide whether or not to purchase an item. Often it is associated with quality, uniqueness and durability of a necklace, bracelet and other pieces of jewelry.

But how do you keep your prices competitive? How can you make sure that you're not selling your products while keeping it affordable cheap? How can you avoid overpricing your products?

Here are some things to consider in pricing your wholesale jewelry items.


Competition

Do an industry check on the prices of jewelry in the market. Visit different jewelry stores in various locations and observe how they price their items. Especially take note of the stores that is in the same niche as yours so you can have a better idea of ​​how much to put on your price tag. Now, you can put your jewelry on a much cheaper or slightly higher price to keep your items competitive in the market. 

Raw Materials

If you're selling handmade jewelry, it's important to consider in the cost of your raw materials When putting a price on an item. Compute your expenses and the number of hours you put into creating your Handmaid item and make it Relevant to the price of a fashion ring. If you're a retailer and you're getting your supplies from a wholesale jewelry seller, you must also not consider not just the price, but also the expenses you Spent on ordering and shipping your inventory. 


Target Market


Who are you selling to? Who will benefit from your products? How much is their monthly income? These little bits of information will help you decide on the price range that will be affordable for your target market.

Quality of your products

If you're confident about the quality of your products, do not be afraid to put a price range that is slightly higher than your competitors. What's important is that your customers will find value in the products that you are selling that they will be willing to pay for it. Always not choose to sell jewelry that is unique, trendy and fashionable to keep your products interesting. 

Selling your wholesale jewelry at a competitive price is one of the keys to building your brand loyalty with our customers. Always try to put a value on your products by giving quality customer service and unparalleled shopping experience to your customers. 
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