Finding Success in Selling Wholesale Fashion Jewelry Online

For jewelry store owners, selling wholesale fashion jewelry online is never easy. The biggest challenge for customers is not being able to fit and feel the wholesale rings, wholesale necklaces, and wholesale bracelets before purchasing it. Additionally, there is a waiting time before the wholesale fashion jewelry products arrive to their stores or homes.

Now, if you are one of those who face a few challenges when it comes to selling wholesale fashion jewelry over the Internet and find that you are not selling products as fast, here are a few tips to help you, shared by Randi Molofsky of JCKOnline.com:

Molofsky stresses the importance of photography if you want to find success in ecommerce wholesale jewelry. Pictures are the next best thing for consumers and you should be able to offer them high-quality photos of your wholesale fashion jewelry to encourage them to shop. Molofsky says that being consistent is crucial. Make sure that all photos are on the same background and it helps if they are displayed in multiple angles too.

Give customers everything they need by providing a complete and detailed description of the product. Online shoppers are smarter now and they are most likely to research from several online resellers first before making actually purchase. Include the sizes (widths, diameters, length), carat sizes, and stone names. Doing so not only provides customers detailed information but they are also less likely to return wholesale fashion jewelry if they know the details beforehand.

In line with that, you should also include restrictions on the wholesale jewelry. If wholesale animal rings, for example, isn’t available until a certain date, then make it known. If the wholesale necklace on display does not qualify for free shipping, then tell your visitors that. Place it near the “Add to Cart” as a visual reminder.

Lists motivate buyers to come back. Add a “Wish List” button so visitors can store the wholesale jewelry items they like and purchase it on a later date. It also serves as a comparison tool if shoppers can see the products side-by-side.

Finally, leverage social media. Twitter and Facebook are powerful tools to put your store out there. Don’t forget to have a Facebook “Like” button or Twitter “Tweet This” button so those who visit your site can easily share the links and products on their own pages. It’s free advertising and nothing convinces consumers more than word-of-mouth and personal recommendations.

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Getting the Latest Trends in Wholesale Fashion Jewelry

For jewelry retailers, grabbing the latest trends in wholesale fashion jewelry is always a challenge. There are so many sources such as celebrities, red carpet events, and designer jewelry. Aside from these, there are still many resources that jewelry retailers may not have maximized yet. Here are some of the sources to maximize to get the latest in wholesale fashion jewelry styles:

Jewelry Industry Magazines

As retailers, store owners should be subscribed to magazines dedicated to the wholesale fashion jewelry industry. This guarantees them well-researched, timely, and up-to-date news about everything on wholesale jewelry. Trade journals hire only the best writers and editors so subscribers are assured of high-quality articles, not to mention current news on merchandising and wholesale jewelry ideas. Jewelry industry magazines also provide sources on their Classifieds section so make sure to check those out once in a while.

Newsletters

Hey, not all newsletters are spam. In fact, subscribing to newsletters related to wholesale fashion jewelry can greatly help your business. Aside from covering a wide range of topics on jewelry, newsletters also share success stories, tips, and helpful ideas to get your business going. Newsletters also discuss cleaning, displays, and efficient ways to jumpstart your fashion jewelry store.

Blogs, Forums, Online Communities

This may take a little effort on your part but reading blogs and actively participating in jewelry-centered online communities and forums is actually a good thing to do, business-wise. Share stories, tips, and ideas with fellow jewelry store owners and discuss current trends on wholesale rings, wholesale bracelets, wholesale necklaces, and more. You can also talk about ways to economize your business, making sure that you get the most out of your wholesale fashion jewelry products. With this, you get first-hand information on what works and what doesn’t on wholesale jewelry accessories.

As online retailers, you can use the Internet to your advantage. Just spend a little time doing few hours of research every week and you should be well on your way to displaying the latest styles in wholesale fashion jewelry.

Know Your Wholesale Jewelry: Different Metals Used in Manufacturing Wholesale Fashion Jewelry (Part II)

Last week, we focused on how gold, titanium, and platinum are used in creating beautiful and gorgeous jewelry. These metals are commonly used by designers because of the high value and elegance it brings to jewelry. For the more budget-friendly ones, wholesale jewelry is the most practical choice and the metals used to create wholesale fashion jewelry include stainless steel, sterling silver, and rhodium.

Sterling silver is less expensive than gold, titanium, and platinum. It comes in a white-gray color and it is softer than gold, platinum, and titanium. While sterling silver wholesale jewelry is a more affordable option, it is best to wear them at short periods of time. Sterling silver wholesale fashion jewelry is not recommended to be worn at extended periods because it can result to allergies due to the reaction with the copper content and tarnishing of the jewelry. However, it doesn’t mean that you cannot glam yourself up with sterling silver wholesale jewelry.

On the contrary, wholesale jewelry made from sterling silver is perfect for casual brunches with friends, romantic dates with significant others, and evening galas that only last for a few hours. Sterling silver is perfect for wholesale cocktail rings, wholesale earrings, and wholesale bracelets.

Stainless steel is a rather recent introduction when it comes to manufacturing wholesale fashion jewelry. It is increasingly becoming a popular choice for wholesale jewelry because of its hard and durable features. It is commonly used to manufacture wholesale men’s jewelry such as stainless steel rings and wholesale men’s bracelets. Additionally, wholesale pendants are starting be crafted from stainless steel as well because of its appealing color and low cost.

Finally, a metal very similar to platinum and titanium is rhodium, which shares many similarities with platinum, including its white color. Rhodium is commonly electroplated on white gold and platinum for a reflective white surface. Rhodium is perfect for wholesale engagement rings, wholesale cocktail rings, and wholesale necklaces.

Wholesale fashion jewelry comes in many styles and made from a variety of metals. This makes wholesale jewelry a great option for jewelry retailers and wholesale lovers as well. CeriJewelry.com boasts of a wide collection of wholesale rings, wholesale bracelets, and wholesale necklaces, just to name a few – all of which can be purchased at affordable prices.

Introducing CeriJewelry.com's Latest Collection: Wholesale Pave Jewelry

Wholesale pave jewelry is timeless and sophisticated, making it a favorite among jewelry store owners. CeriJewelry.com proudly announces its collection of wholesale jewelry set in pave. Here's a perfect piece that ought to get you shopping.

Know Your Wholesale Jewelry: Different Metals Used in Manufacturing Wholesale Fashion Jewelry (Part I)

Jewelry is created from different metals. Wholesale jewelry is commonly manufactured using stainless steel, sterling silver, and rhodium. Knowing the differences in the metals used in manufacturing wholesale fashion jewelry can help jewelry store retailers and wholesale jewelry lovers make informed decisions in buying fashion jewelry accessories.

Gold is one of the most common, not to mention expensive, metals used in designing wedding rings, engagement rings, and eternity rings. Gold is available in yellow gold, white gold, and rose gold. Bronze, red, and lime gold are also available and the colors can also be combined to produce two-tone, three-tone, or multi-colored gold. In wholesale jewelry, gold is almost never used because of the cost involved in using it; however, goldtone wholesale fashion jewelry is easily available as a more affordable alternative to authentic gold jewelry.

Titanium is another metal used in designing jewelry. With its silver-grayish-white color, titanium is one of the most elegant-looking metals used in jewelry creation. Additionally, titanium is very strong, three times stronger than steel and even stronger than gold, silver, and platinum. What makes titanium perfect for jewelry is its scratch-resistant capabilities and lightweight features. Titanium jewelry is difficult to resize though because it cannot be soldered. Platinum, one of the most expensive metals used in creating jewelry, is used in its pure form, unlike gold which is sometimes mixed with other metals.

Platinum is very elegant and sophisticated, making it the number one choice for bridal jewelry such as engagement rings, wedding rings, anniversary rings, and eternity rings. Celebrities and others who are equally rich and famous can very well afford platinum jewelry not only because of its high-price but also but also because of its sophisticated and timeless appeal.

While we focused on expensive metals today, next week we will talk about the more affordable metals used in creating jewelry – those that are often used in manufacturing wholesale jewelry such as wholesale engagement rings, wholesale necklaces, and wholesale cocktail rings. See you then!