Thursday, September 2, 2010

A Step-by-Step Guide on Making Your Own Wholesale Jewelry Catalog


Catalogs are portfolios every business should have to expand their consumer base. Whether it is retailers or individuals who peruse your wholesale jewelry catalog, it’s important that only the best products and materials are used to make your own wholesale jewelry catalog. It has been mentioned in this blog how you can produce your own catalog for a cheaper cost but this article will provide you with details on creating a professional looking wholesale jewelry catalog.


1. When creating a wholesale jewelry catalog from your own home, there is some basic equipment that you should have: a digital camera, a printer, and software both for the catalog layout and photo editing. With the advent of technologically advanced digital cameras in the recent years, it has now been possible to take close-ups of wholesale jewelry without causing too much blur. The “Macro” option is a big help because it allows ultra close-ups without making the object blurred.
2. In taking a photo, place individual pieces of wholesale cocktail rings on something white because a white background brightens the picture while enhancing the wholesale jewelry piece at the same time. Additionally, you can use your creative side and use various props where you can place your wholesale jewelry.
3. Download photos to your laptop or personal computer. Use photo editing software to crop each image for a closer view. Renaming them also helps you recognize them just by the filename. For example, you can name them by themes or by styles, such as wholesale gemstone jewelry, wholesale pearl jewelry, or wholesale men’s jewelry.


4. Layout the photos on a program such as Microsoft Publisher. Insert photos of your wholesale earrings one by one. Catalogs are primarily made up of photos but you can also provide some information as to the style, setting, price, and stone.
5. Using product numbers for your wholesale jewelry pieces is an essential task in creating your catalog. Not only does this allow for easy recognition, it also lessens the burden of inventory. For example, you can use your business’ initials and a random number so that a customer can simply provide you with this information and you’ll know exactly what she wants.
6. Printing your wholesale jewelry catalog is a breeze. Simply set it to “booklet” form so the page numbers come out right. Color printing is necessary to make your wholesale jewelry stand out but this makes the cost of printing higher. No worries, the amount you spend on ink cartridges will easily be replaced by the number of wholesale jewelry items you’ll be able to sell with your brand new wholesale jewelry catalog.
Wholesale jewelry catalogs are essential for the wholesale jewelry business because it gives consumers a visual idea of what kind of wholesale jewelry pieces they like. Retailers can carry them around for easy distribution while those having home parties can show them to potential clients. If you must, ask for these catalogs back to save on printing costs and to avoid unauthorized reproduction.

Tuesday, August 31, 2010

Celebrating September with Wholesale Sapphire Jewelry



The month of September is always celebrated not just because it marks the start of the –ber months when people are looking forward to December to celebrate the Yuletide Season, but there is another reason. Aside from September marking the start of the holidays, people born on the month of September also make sure that they celebrate the occasions with gorgeous fashionable jewelry. Retailers know that women care about their birthstones and that sapphire is the birthstone of the month of September.
Sapphire is taken from the Greek word “sapphirus” meaning blue, and is the gemstone for the 5th and 45th years of marriage. Sapphire symbolizes purity and wisdom which is why priests and kings in the old times often use them. Additionally, sapphire is believed to bring physical and emotional balance as well as to stop bleeding and eye disorders. Large sapphire gems are rare and valuable because of the way in which the conundrum crystals are formed.


Sapphire has earned its reputation for being an excellent all-purpose medicine and some believers ingested it as an antidote of poison. Sapphires were ground into powders and were believed to cure anything from colic to rheumatism and mental illness. While blue is the sapphire’s most popular color, this eye-catching gemstone is also seen in shades of gray and black, sometimes even appearing colorless.
Because of the valuable price authentic sapphire gemstones command, fashionistas have now realized the practicality of investing in fashionable wholesale jewelry. Retailers have acknowledged that women who love fashionable jewelry want to stand out and this can easily be achieved with valuable gemstones such as wholesale sapphire jewelry.
The beauty of wholesale sapphire jewelry lies in the styles and designs created with the sapphire gemstones. More and more fashion jewelry lovers clamor for wholesale sapphire jewelry and this is reflected in the increase of wholesale sapphire jewelry displays in jewelry shops. From wholesale sapphire cocktail rings to wholesale sapphire bridal jewelry, to wholesale sterling silver sapphire pendants and wholesale sapphire tennis bracelets, women will have the time of their lives shopping for gorgeous and unique wholesale sapphire jewelry.
September is just starting so fashionistas, you have an entire month to shop for wholesale sapphire jewelry. Visit CERIJewelry.com now or check out your local wholesale jewelry suppliers for the latest styles in wholesale sapphire jewelry.

Saturday, August 28, 2010

The Best Offline Venues to Sell Wholesale Jewelry



With online shopping as the latest means of purchasing goods, products, and services, businesses might have overlooked the importance and significance of having a physical location when selling wholesale items such as wholesale jewelry. Indeed, having a website to display wholesale bracelets, wholesale gems, or wholesale necklaces bring in good money; however, marketing wholesale jewelry to shops, boutiques, and trade shows play a big role in expanding your wholesale jewelry business. Below are the best offline venues where you can offer your wholesale jewelry products.
1. Bazaars, fairs, and festivals - College kids and high school students are your best customers in craft fairs and/or outdoor festivals. These are people with a budget and they will most likely to purchase wholesale jewelry for their friends and relatives. Partner up with churches or organizations that sponsor events where you can sell wholesale jewelry.
2. For the business connoisseur, participating in outdoor events such as fairs and festivals will only cost less than a hundred dollars. Pick out the best wholesale cocktail rings or wholesale bracelets and you’ll be sure to gross as much as $400/day. Sales are directly related to the quantity of your available wholesale jewelry items.
3. Home jewelry parties – Yes, they do exist. Home jewelry parties are events you can host yourself or have a friend host for you. Simply prepare light snacks and drinks for your guests. The most crucial thing to bring, however, is wholesale jewelry pieces. Bring wholesale cufflinks for your female customers to buy for their men or offer wholesale bridal jewelry for your soon-to-wed female clientele. By inviting people to come, there would be less competition and you’ll earn more. Some wholesale jewelry owners earn as much as $1500 in just one and a half hours.
4. Flea markets – During summer and the holiday season, people, especially women swarm in flea markets. For them, these are the best times to shop for fashion accessories such as wholesale jewelry. Keep in mind though, that success in selling wholesale jewelry in flea markets also depends on other factors like weather and traffic. Flea markets are a good place to experiment because people tend to buy low-end wholesale jewelry pieces but fashionable and unique.

Always have your most beautiful wholesale jewelry pieces ready for easy storage and transport. Your sales will highly depend on the styles and designs of your wholesale jewelry. Make sure to pick the right wholesale jewelry supplier for that continued success in the world of wholesale jewelry.

Thursday, August 26, 2010

Sales Tips that Will Guarantee an Increase in Your Wholesale Jewelry Business


No matter how long we’ve been in the wholesale jewelry business, there are always more ways to increase wholesale jewelry sales. Everything from specials, freebies, and free shipping are guaranteed to help us attract more customers and increase revenue. To make the most of your wholesale jewelry products, here are sales tips that are guaranteed to help increase your wholesale jewelry sales.
1. More and more customers prefer to have their wholesale jewelry products like wholesale cocktail rings shipped to their business office or private homes. When shipping wholesale jewelry, don’t forget to include catalogs, brochures, and other pertinent promotions and information that your customer may be interested in. Provide coupons and sales sheets that have the following information: membership information, contact numbers, physical address, website address, new wholesale jewelry arrivals, and wholesale jewelry promotions. Additionally, by including a free wholesale jewelry piece always trigger a second order so you might want to include that as well.
2. Move wholesale jewelry around. Constantly change your wholesale jewelry display to provide your clientele variety. If they notice that you display the same wholesale jewelry sets all the time, they might think that you are not exerting extra effort to attract your customers’ interest and attention. By moving wholesale jewelry around, clients can see wholesale earrings that they might have missed during their first visit. Keep in tune with the holidays as this will inspire you what type of theme you could use for your shop and wholesale jewelry items. Make your customers excited and interested so that they will be encouraged to make big wholesale jewelry purchases.
3. Keep wholesale jewelry items fresh and novel. Purchase wholesale jewelry weekly or monthly to keep your customers intrigued. Inform them when new arrivals of wholesale jewelry will come in so that they can see the pieces first hand. If customers see the same wholesale bracelets or wholesale earrings all the time, this might trigger a sale. Search for wholesale jewelry suppliers that have a low minimum order requirement to allow you to purchase small amounts of wholesale jewelry regularly.

4. Specials, discounts, and closeouts are good marketing techniques. Who doesn’t love a good sale, right? When certain wholesale gemstones or wholesale sterling silver jewelry doesn’t sell as fast as you’d expect it to, make a special out of it. At the same time, be sure that you also have more expensive wholesale jewelry items available. Some good choices are wholesale pearl jewelry and wholesale bridal jewelry. These styles are a hit all year round so it’s best to make them available all the time.

Thursday, August 19, 2010

Discount Pricing Wholesale Jewelry




Wholesale jewelry such as wholesale rings or wholesale bridal jewelry is sold in bulk orders. Though wholesale businesses are mostly targeted to businesses who can resell wholesale jewelry pieces at very competitive prices, individuals are also very welcome to purchase wholesale jewelry. Customers, however, always want to feel valued and special. It is important to make them feel as if they’re getting a good deal when buying wholesale jewelry.

With volume discount pricing, wholesalers can earn more while at the same time bring in repeat customers. For example, wholesale synthetic gemstones priced at $12.00 per piece can actually go lower as customers buy more. These wholesale jewelry pieces can go for $10.00 each for 2, $8.00 for 3, and so forth. If you notice a customer purchasing only 2 or 3 pieces or pairs, mention that they can always but another piece or two to get lower prices on the wholesale jewelry pieces. One will be surprised at how customers spend $24.00 for three pieces for wholesale gemstones.

Another business strategy is selecting a group of similar wholesale jewelry pieces such as wholesale necklaces and wholesale bracelets priced under $20, $40, or whatever amount you like. With this, customers will find it easy to shop for wholesale jewelry because the pieces with volume discount pricing are a perfect match.


Announcing a sale like a holiday sale allows consumers to shop early for big discounts. Instead of joining the holiday rush, customers can take care of their holiday shopping as early as today with the special wholesale jewelry bargain. Including a free gift such as a pouch or bag will probably give you more sales than you can keep up with.

With these in mind, other helpful tips are still available for volume discount pricing wholesale earrings, wholesale pendants, and even wholesale brooches. Don’t forget to calculate volume discounts to make srue that you’re still earning despite lower prices on wholesale jewelry items. Market your offers by posting signs on conspicuous places to inform passersby and potential customers. Should you find that a customer is only interested in one piece, notify them of special savings on selected wholesale jewelry pieces. The wholesale business is designed to make you earn money. With volume discount pricing, you can gain more sales faster than you thought it possible.